Bow Ties: A Trend – Not A Fad
As an attempt to set a world record for the most bow ties tied simultaneously in Columbia, South Carolina in the United States approaches next week on February 9, the Free Times examines the neckwear behind this event.
It found that bow ties aren’t just for Southern lawyers, professors from New England, preppy guys, and little boys dressed by their moms. With Doctor Who‘s Matt Smith, Jay Z, Justin Timberlake, and other popular gents sporting these ties, their popularity has grown immensely over the years.
They asked someone who should know about this growth — Dave Mutter, co-CEO of Beau Ties Ltd. “Fads are pet rocks. Trends are cell phone usage,” states Mutter, “It was not manufactured in Hollywood. It was young people in towns all over the country who led it before you saw it in The Great Gatsby. When you go to a law firm in Chicago and half of them are wearing bow ties, that’s when you know you have a trend.”
Bill Kennerson started the company back in 1993 out of his house in order to create high quality ties that he couldn’t find elsewhere. Now, the business turns out around 50,000 ties — all hand-sewn.
So, bow ties are a trend — not a fad.