Elimar Astaxanthin Art Deco

Preserving the Craftmanship of Bow Tie Tailoring

Petter Jahre

Petter Jahre

The Aficionado is pleased to welcome Petter Jahre, who runs the bow tie shop Elimar in Norway and the United Kingdom, as a guest blogger.

As you know crafts have taken its toll due to the Industrial Age. However, we are now well into the Information Age, and with shared knowledge we are facing change. If we go two or three hundred years back, we can visit the Stradivarius family, that crafted the famous violins and cellos carrying their family name. They’re still known as the best instruments ever to have been made. As times would have it, the family discontinued production, and today the world’s finest makers of such instruments agree that knowledge was lost in the discontinuation. Unfortunately, we cannot fully understand how the Stradivarius was made through analysis; something went lost with the craftsmen making it.

Elimar

Artwork by Marianne Karlsen (agent Molly & Co). Courtesy of Petter Jahre.

In those times we could also visit a silk mill in England, newly established, with a skilled young master weaver, called Stephen. Like the Stradivarius family he handed his knowledge to his sons. The difference is that they did not discontinue handing down their knowledge, and now, when his tenth son in order greets me at their still spinning mills, it is a powerful and sacred moment. We take our time debating our collection and the possibilities. We go through samples from almost four hundred years of silk weaving history, it’s quite overwhelming. Being such keeper of traditions, the mill also features the most complex jacquard loom systems in the world. Together we have brought old knowledge and new possibilities together in our silks, using traditional patterns in crystal weaves on honey warp. Amazing. To hold these heavy woven jacquard woven bow ties in hand is an experience in itself. When wearing it on your neck, it’s a conversational piece that almost everyone will pick you up on.

But there’s more. Unlike a mass produced bow tie ours are unique, handmade by the only tailor in England solely committed to bow tie tailoring. In the neck band we’ve put extra linen to prevent the size pick to dig up silk from underlying silk. And even though they are self-tie bow ties, we do a little treat tying the knot before we send it, and lay it around a platform in a sturdy box, also hand made with a perfect fit lid.

Elimar Pepita Paisley Tie

Elimar Pepita Paisley Tie

This is how all our products are made. With love and care for detail. The challenge is the price point. That’s why we sell our bow ties at half the price a normal figure would suggest. We’re not in it for the money, but for keeping traditions alive. And we’re in it for you. So what could we do to the product that gave you more choice. Well, we made one petal smaller than the other one, thus the one in the back acts as a frame for the one in the front. This is an effortless style in itself. We also disconnected the neckband with a hook and eye, which makes it possible to combine any of our silks into unique combinations, with a big petal in the back in one silk, and the smaller front from another.

We hope that this versatile playfulness and this great price point, will help us introduce to you, unrivaled British craftsmanship.

Thank you Bow Tie Aficionado for letting us write for your blog. And thank you reader, who took your time to read this. As token of appreciation we have a limited time offer for you. Free Shipping and 20% discount on all bow ties through April 2014. When in check out, enter the code: Bowtieaficionado

Elimar Black and White Bow Ties

Elimar Black and White Bow Ties

Elimar LogoElimar is registered in Norway. Production, storage, and shipping of all goods and storage in England. Feel free to send them an e-mail if you have any questions, what so ever.